Services

Most early-stage companies don't have a product problem. They have a go-to-market problem. Thin pipeline, low deal size, churn that shouldn't be happening. I fix that. Senior-level thinking, real execution, no hand-holding required.

GTM Strategy

Your pipeline is thin and your deal size is lower than it should be.

Usually because pricing was built on cost, not value, and the GTM motion was never designed to attract the right buyer at the right price point.

I rebuild your GTM around value-based pricing, the right ICP, and a sales narrative that supports your number. Less discounting. Better pipeline quality. Bigger deals.

What moves: Deal size, pipeline quality, close rate.

Positioning and Messaging

Leads are coming in but they're the wrong ones, or they're not converting.

Generic positioning built on outdated personas attracts the wrong buyers and creates churn downstream. If your ICP is off, everything else is off.

I audit conversion rates at every stage, research who your best customers actually are, and rebuild the messaging around them. The right message to the right buyer means better conversion, faster sales cycles, and customers who stick.

What moves: Conversion rates, sales cycle length, retention.

Demand Generation and Pipeline

You're spending on demand gen but pipeline is thin or stalling.

Usually a channel problem, not a budget problem. You're reaching the wrong people in the wrong places and optimizing for volume instead of quality.

I cut the channels that aren't working, build the demand gen engine around your actual ICP, and put lead scoring in place so your sales team focuses on the opportunities that close. More qualified pipeline, less wasted effort.

What moves: Pipeline volume, lead quality, cost per opportunity.

Sales Enablement

Deals are stalling late and win rates are lower than they should be.

Top of funnel is usually fine. The problem is late-stage. Reps going off-script, objections nobody has good answers to, no competitive positioning when it matters most.

I build the enablement that closes deals. Battle cards, objection guides, competitive positioning, and closing decks built from your actual messaging. The materials your team will use because they work in a real conversation.

What moves: Win rate, sales cycle length, deal size on closed opportunities.

Launch Planning

You're launching but you have no way to know if it worked.

Most launches have no measurement framework. No baseline, no success metrics, no way to connect launch activity to pipeline or revenue.

I build the full launch plan with measurement baked in from day one. Timeline, messaging, channel strategy, sales readiness, and the metrics that tell you whether the launch drove pipeline, grew deal size, or expanded into new segments.