About Me

I build go-to-market systems for B2B and AI companies that need marketing to actually work, not just look good on a slide.

I spent 12 years as a software developer before moving into technical product management and then product marketing. That engineering background is what makes me different. I don't just position products. I understand how they're built.

I've launched smart home platforms, SaaS products, connected devices, and building management software. At AWS, I repositioned underutilized services, optimized channel lead scoring, and built pipeline from top of funnel to close. I've worked across large corporations, Series B startups, and PE-backed companies. I know what good GTM looks like at scale, and what breaks when companies skip the fundamentals.

That's why I started Marketing Edit. Early-stage B2B and AI founders build incredible products but struggle to explain them, reach the right buyers, or turn interest into revenue. The usual fixes, a junior hire or an agency retainer, don't work because neither one builds anything that lasts.

I do. I come in and build the whole system. Messaging, marketing stack, demand generation engine, sales enablement. Strategy that runs, not strategy that sits in a deck.

Senior thinking. Real execution. GTM done right.