What I Fix
GTM Strategy
Your pricing is cost-based and your pipeline reflects it.
I rebuild your GTM around value-based pricing and the right ICP so you attract better buyers and close bigger deals.
What moves: Deal size, pipeline quality, close rate.
Positioning and Messaging
Your messaging was built for a buyer that no longer exists.
I audit what's landing, refine your ICP, and rebuild the narrative so the right buyers convert.
What moves: Conversion rates, sales cycle length, retention.
Demand Generation and Pipeline
You're spending on demand gen but pipeline is thin.
I cut the channels that aren't working and build the engine around your actual buyer.
What moves: Pipeline volume, lead quality, cost per opportunity.
Sales Enablement
Deals are stalling late.
I build the battle cards, objection guides, and closing decks your sales team will actually use.
What moves: Win rate, sales cycle length, deal size on closed opportunities.
Launch Planning
You're launching without a measurement framework.
I build the plan, coordinate every function, and make sure the launch drives pipeline, not just noise.
What moves: Pipeline from new segments, deal size on new offerings, time to first revenue.
Trusted Experience
I've spent two decades at the intersection of technology and the humans who buy it.
From smart home platforms to cloud services at AWS, I've worked across large corporations, Series B startups, and PE-backed companies. Turns out understanding how something is built makes you much better at selling it.
Read the full story →